M2B e-commerce study

As part of the ERDF-funded Museum 2 business (M2B) project, Selina Fellows, Retail & Marketing Consultant, was commissioned to research and recommend opportunities for museums to use e-commerce to trade and market their attractions.  

The final report considers a range of opportunities for trading online, covering products such as merchandise, exhibition tickets, venue hire, and location hire for film/photographic shoots and images. The report also explores issues including profit versus sales, setup costs, sustainability, partnerships and consortia and skills.

One of the key findings of Selina's report is the clear need to engage with the internet - whether as a marketing tool to reach new audiences or as a commercial tool to offer goods and services. 

The report, executive summary and appendices are available to download below:

MLA East Midlands M2B e-commerce report Dec 2007 (2438 kb)
MLA East Midlands M2B e-commerce report Exec Summary Nov 2007 (396 kb)
MLA East Midlands e-commerce report LIST OF APPENDICES (27 kb)
MLA East Midlands e-commerce report APPENDIX 1 Brief (215 kb)
MLA East Midlands e-commerce report APPENDIX 2 People consulted (79 kb)
MLA East Midlands e-commerce report APPENDIX 3 Museum list (615 kb)
MLA East Midlands e-commerce report APPENDIX 4 Useful links (318 kb)
MLA East Midlands e-commerce report APPENDIX 6 Crich (83 kb)
MLA East Midlands e-commerce report APPENDIX 7 Northeast (131 kb)
MLA East Midlands e-commerce report APPENDIX 8 Leicestershire (365 kb)
MLA East Midlands e-commerce report APPENDIX 9 Digital collections (86 kb)
MLA East Midlands e-commerce report APPENDIX 10 e-commerce check list (142 kb)
MLA East Midlands e-commerce report APPENDIX 11 Online retail (98 kb)
MLA East Midlands e-commerce report APPENDIX 12 Online payment (263 kb)